The world’s digital transformation is going full throttle and far from complete. For businesses of all shapes and sizes, the power in the buying and selling process has shifted from the seller to the buyer. Think about how you purchase goods and services today. It is likely vastly different from how you did it 3 – 5 years ago.
Check out these Fast Supporting Facts:
- PricewaterhouseCoopers LLP (PwC) reports “Transformational challenges reflect a more digital world” and must be considered by professional service firms when interacting with clients:
- 80% of polled firms of firms saw a digital strategy as critical
- 82% of polled firms understood the need to employ new ways to interact with and improve client experience
- Only 23% of polled firms actually did something about it.
- Hint: You do not want to be a part of the 77% that do nothing
- Only 23% of polled firms actually did something about it.
- Why is Email Marketing Important?
- Email marketing has a massive ROI of 4300%.
- Marketers can earn an estimated $43 for every $1 they spend on email marketing.
- (Source: Fast Company/Hubspot/Magill research)
- Marketers can earn an estimated $43 for every $1 they spend on email marketing.
- You own your channel with a 1:1 relationship with your recipients.
- Email allows you to be highly personal
- (Source: Negative Space/Hubspot)
- Email allows you to be highly personal
- An alternative product or service is only a click away
- Emails need to add value, not ask for it
- Email marketing has a massive ROI of 4300%.
- Deliverability is critical. 48% of all email is opened on a mobile device.
- (source: Hubspot 2014 science of email)
- According to research firm MarketingSherpa, 72 percent of those surveyed named email as their preferred method of communication from businesses.
- Marketers love email as much as their customers and prospects, ranking email as the most effective tactic for awareness, acquisition, conversion and retention
- (Source: Gigacom Research)
- Not everything that can be counted counts, and not everything that counts can be counted
- (source: Albert Einstein/Click Dimensions)
- According to a 2013 National DMA email report, 89% of marketers consider email important to their organizational goals.
- Rather than hitting a plateau, 56% of email marketers plan to focus more on their email campaigns.
- Integrating your email and social media strategies reaps rewards.
- 78% of organizations reporting in the Marketing Sherpa Email Benchmark Report identified this as a best practice.
- Drives SEO rankings and page profiles
- Consumers remain committed to their email inboxes. In fact, 77% of readers prefer being marketed to via email than any other channel.
- (source Marketing Sherpa)If you are not considering this digital transformation in your marketing and business development strategies, you may be left behind.
ProfessionalWORX “reason for being” is to assist firms in addressing these transformational challenges head on. From our perspective, the three most important takeaways:
- Buyers have all the power, and are using it to pre-qualify potential sellers;
- An integrated email marketing, social interaction and web strategy is critical; and
- Businesses that do not evolve with this digital transformation are at risk.
Our business was founded on the premise of saving professional service firms time and money while providing a platform for consistent communications with clients, prospects and referral sources. Send us your comments below or contact us here for a discussion on how we can help you execute a consistently consistent approach to marketing your firm in the digital world and support you in growing your business.