Weeks ago we opined on the importance of taking 10 simple steps to marketing success, and always being consistently, consistent. Read it here if you missed it… You Can’t Stand Out If You’re Sitting Down.
One of the 10 tips focused on Looking Sharp…
Look Sharp: In everything you do, whether it is your wardrobe selection (no stains or wrinkles please…) or your digital footprint, make sure the “you” people see is current, compelling and consistent. If you need a personal or digital make-over, it will likely be a valuable investment (and it does not have to cost an arm and a leg…)
Studies indicate when visiting a web site people make decisions on the quality of the product or service within fractions of a second. The impression clients, prospects, referral sources and other attorneys get when visiting your website is critical and should be treated as a priority investment.
We visit law firm websites and talk to firms every day. Easily 50% of firms with less than 25 attorneys are in dire need of updating their website. They are living with tired, outdated websites, that do not support mobility and are just plain embarrassing, because:
- They feel it will cost too much; or
- They don’t have the time to invest; or
- They feel no need to do it, as “nobody goes to our site anyway.”
For those of you that have updated your site to in the last year or so, Good Work!
For those that have not… Keep Reading!
Don’t take this wrong, but you need to care about this! Your website is a reflection of your firm!
It is the centerpiece of your marketing, your very presence to the outside world, and you need to be aware of how people view your site.
For many firms, the majority of site visitors are doing it from a mobile device. If your site does not support mobility, this is a huge problem.
Studies indicate when visiting a web site people make decisions on the quality of the product or service within fractions of a second. The impression clients, prospects, referral sources and other attorneys get when visiting your website is critical and should be treated as a priority investment.
And, Guess What?
It’s not only important to people outside your firm, but your staff and attorneys as well. They care about how your web site looks, and the impression it gives about their workplace.
So, take the mirror test and go look at your website and see if any of these comments resonate:
- Is your website outdated?
- Is your picture 10 years old?
- Does it work well on your phone?
- Is it just embarrassing?
- Does it look like every other law firm web site out there?
Now look up your email or phone number from your smart phone… Reaction?
Over 50% of you will not have a positive reaction…
Now go to a few of your competitors website…
How do you stack up?
Do not worry, we find most law firms just need an update, not a redo. We have a methodology that delivers great results at a modest investment, saving attorney time and $$$.
A key business area for us is supporting firms in keeping their web presence current, looking sharp and, as important, easily readable and functional from all devices. Do not hesitate to reach out to us should you need help getting processes in place to grow your business.
The ProfessionalWORX team
P.S. We are an outsourced marketing services team focused on supporting small to mid-size law firms to grow their business. We offer a variety of services, but are focused primarily on supporting firms to be consistently, consistent in the marketing efforts. Contact us for a complimentary review for how we may be able to help your firm grow and sustain your business.