We found a fact filled article written by Trent Blizzard in 2014 where he has collected interesting statistics related to professional service firms and online marketing activities in general. His view is that these stats should be highly motivational for professional service firms to review their digital marketing strategy.
You be the judge… From the ProfessionalWORX perspective, we believe Trent’s analysis is quite compelling and spot on regarding how professional service firms, especially law firms and accounting firms need to be approaching their current marketing strategies.
Online Marketing Stats Specifically for Professional Service Firms: (This would include Attorneys, Engineers, Architects, Consultants, et al)
- Email marketing has an ROI of 4,300%
- Firms generating 60% or more of their leads online are 2X more profitable (than those generating less than 20%)
- Firms generating 40%+ of their leads online grew 4X faster (than those with no online leads)
- 46% of firms redesigned their website in the last year
- Professional service firms anticipate growing their online spending 56% in the next 12 months
Miscellaneous Statistics about Online Marketing, regarding WordPress, Marketing Budgets and Search Marketing:
- Users judge websites as beautiful within 1/20th of a second
- Local Optimization boosts Google visibility by 179%
- WordPress powers 1 in 5 of the world’s websites
- WordPress powers nearly 1 in 3 of English language websites
- Small businesses spend 46% of their marketing budget on digital
- 24% of SMBs spend less than 10% of their marketing budget on digital marketing.
- 28% spend more than 70% of their marketing budget on digital marketing.
- 69% of executives under 40 reported performing a work related mobile search at least once a day
- 70% of people have good comprehension when black text on white background
- 88% have BAD comprehension when white text on black background
- 33% of traffic from Google’s organic search results go to the 1st item listed.
- A full 89% of visits to an advertiser’s site from search ads were incremental to clicks on organic results. (This means people are NOT clicking the ads at first…)
You can read the full article here.
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