Leave It To The Experts: Should You Outsource Your Marketing?
Ilya Pozin, A Forbes contributor and subscriber, sat down with marketing expert Erik Huberman to discuss the developing trend of outsourcing marketing tasks in order to affordably access tools and talent. Erik founded the digital marketing agency Hawke Media in Santa Monica that touts itself as your “Outsourced Digital CMO.”
The article discusses several important aspects of the decision making process pros/cons. Three significant takeaways for us were:
- “When launching a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must,”
- Translation: If you’re great at the practice of law, then focus on that and let experts in their respective fields come in and execute other business functions.
- “If you’re a startup, small business, or an organization focused on other growth initiatives, bringing your marketing efforts to an agency that can strategize and execute across multiple marketing channels could be key.”
- Translation: As a business that is focused on serving your clients, do that and leave the marketing tactics to others trained in doing so.
- “The benefits are endless, the alternative, trying to hire an entire team in-house, can be very expensive and usually doesn’t land you the same level of expertise and experience.”
- Translation: Significant cost savings, as you are only incurring costs for specific tasks/tactics.
Read the full article here.
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