We speak to law firms every day and hear, “we don’t do email marketing”, or “if we have something to send, we just send in normal email”, or “our firm doesn’t need to market, we are already busy”.
When hearing this the natural reaction is typically, what the <expletive deleted>!!! How can this be in this day and age???
Personally, I have been working in legal for nearly 30 years in a variety of roles and maybe I am just greedy, but when I work for law firms, my total focus is on trying to grow their profits in a way that can be counted on consistently. If I was missing opportunities because I was unsure of change, or unwilling to try something different, or was too busy, I was letting my partners down.
So here are some thoughts on why it is time to switch it up…
- The way people purchase services has dramatically shifted.
- The way people communicate has dramatically shifted.
- The way people and firms market their services has dramatically shifted.
- If you do not address these key principles, your legacy as a business erodes as soon as the names on the letterhead wind down their practices.
- As a leader, you owe it to the firm to ensure a consistent foundation has been built for the future. Your partners and partners-to-be will thank you!
So why do some firms not invest building their business beyond where it is today?
- For starters, they do not know where to start;
- There is an assumption it will be hard; or
- They just do not have the time to do it themselves.
So this is where ProfessionalWORX comes in… Yes, this is the sales pitch!
- We know where to start and have a complete step-by-step process to get started;
- We make it easy for you to begin executing professional marketing campaigns;
- We do the work, saving you time and money;
- As applicable, we help you to get the next generation of your firm engaged in growing your business; and
- The results will be there. You can count on that, and if we are wrong, just cancel the service…
This has to make some sense. Click here to set up a time to talk about our service. We will both know in 5 – 10 minutes, if it makes sense to continue the discussion.
Click the link please, you won’t regret it.
The ProfessionalWORX Team