Referred by someone trusted, the professional candidate boasted a great resume, lots of experience, but the first thing noticed was the well-worn façade.
The shoes, slightly scuffed and unpolished.
Then, the tie… frayed at the knot, out of style and in need of a replacement.
The shirt, rumpled and without collar stays.
The pants and jacket worn with a polished sheen from years of use.
Despite the great resume and hard fought experience, this professional is passed over…
No, we are not describing a person, we are talking about a law firm website, potentially your firm.
Now your firm’s website may not be in as bad of shape as described above, but you get the picture.
There are clearly areas for improvement: the need to update the content, support of mobile responsive technology, dated design, etc. We can help, quickly and affordably!
Today’s buyer of law firm services is a very different animal and the digital impression of your firm is critical. Your website reflects your firm and needs to be treated as the asset it can be in the law firm selection process.
It’s sometimes referred to as a “Beauty Contest” for a reason.