According to Gigacom Research studies, Marketers love email as much as their customers and prospects, ranking email as the most effective tactic for awareness, acquisition, conversion and retention.
For law firms and other professional service firms, showing “visible expertise” based on specific practice area thought leadership enables awareness, which is the first step in your marketing love story.
Effective segmentation to clients, prospects and referral sources build the foundation for the follow up activities related to acquisition, conversion and retention.
Some powerful facts about email marketing…
- Email marketing has a massive ROI of 4300%.
- Marketers can earn an estimated $43 for every $1 they spend on email marketing.
- (Source: Fast Company/Hubspot/Magill research)
- Marketers can earn an estimated $43 for every $1 they spend on email marketing.
- You own your channel with a 1:1 relationship with your recipients.
- Email allows you to be highly personal
- (Source: Negative Space/Hubspot)
- Email allows you to be highly personal
- 48% of all email is opened on a mobile device. Being mobile compliant is is critical.
- (source: Hubspot 2014 science of email)
- According to research firm MarketingSherpa, 72 percent of those surveyed named email as their preferred method of communication from businesses.
- According to a 2013 National DMA email report, 89% of marketers consider email important to their organizational goals.
- Rather than hitting a plateau, 56% of email marketers plan to focus more on their email campaigns.
- Integrating your email and social media strategies reaps rewards.
- 78% of organizations reporting in the Marketing Sherpa Email Benchmark Report identified this as a best practice.
- Drives SEO rankings and page profiles
- Consumers remain committed to their email inboxes. In fact, 77% of readers prefer being marketed to via email than any other channel.
If you are not considering this digital transformation in your marketing and business development strategies, you may be left behind.
ProfessionalWORX “reason for being” is to assist firms in addressing these transformational challenges head on. From our perspective, the three most important takeaways:
- Buyers have all the power, and are using it to pre-qualify potential sellers;
- An integrated email marketing, social interaction and web strategy is critical; and
- Businesses that do not evolve with this digital transformation are at risk.
Our business was founded on the premise of saving professional service firms time and money while providing a platform for consistent communications with clients, prospects and referral sources. Send us your comments below or contact us here for a discussion on how we can help you execute a consistently, consistent approach to marketing your firm in the digital world and support you in growing your business.