A Civil Litigation and Insurance defense client of ours forwarded to me a message from one of his major clients/insurers. You will see from the excerpt below, some very good suggestions from this litigation management professional.
As we have said time and time again, your website is a reflection of your firm and needs to be invested in and updated on an ongoing basis to remain fresh and relevant.
If a practice area is not listed or prominently highlighted in the bio, a prospective client will likely assume that the attorney is not qualified in that area of law.
Claim professionals are often faced with concerns from our policyholders that the panel attorney we assigned is not qualified because the bio does not support experience in the area of practice. This results in the loss of confidence of both <us> and our policyholder/your client.
In summary, please consider the following when creating and maintaining attorney bios:
- Keep your bios updated.
- Bios should accurately and concisely reflect an attorney’s experience to give the viewer confidence that the attorney is qualified to handle the assignment in any particular practice area.
- Avoid listing too many areas of specialization, which a reader may see as a “jack of all trades, master of none.”
- Prior to submitting your approved attorney list to <us>, verify that the bios are consistent with the practice areas for which you are requesting approval.
We proselytize continually on the value of your website to your marketing efforts and strategy. Many firms out there are doing very well financially and have a long pipeline of work and do not feel it is necessary to market or update their website, but then you read a message like this and realize that it does matter to keep your website current.
Now, we are not saying that you need to invest an arm and a leg to do so. With today’s technology delivering a very professional website update is more affordable than ever before.
We are in the business of making you successful. Take the mirror test here.
If this post and the mirror test made you think a little bit, contact us for a complimentary website analysis. You will learn about our process, our ideas and what the potential cost would be for us to perform a complete website update.
It’s time to invest in the keystone of your marketing and internet presence.
The ProfessionalWORX Team
Considering a Website Update? Read these first. They are all quick reads and contain several points that will apply to your project:
- You’ve decided you need to update your site, what now?
- Important considerations: Website Update Do’s…
- Important Considerations: Website Update Don’ts…
Want to be more consistent and strategic in your marketing? Read these easy to follow steps to create an actionable plan: