The selections below include both original and curated content supporting why it is so critical for Professional Services Firms to effectively execute a digital marketing strategy.
Digital Marketing: A world in transition…
Our digital marketing world is in transition, more like a revolution, and measures need to be taken to address this changing world. Consider these facts:
Digital marketing and the client experience
Understanding that digital is a critical source for brand building and direct marketing, Gigaom Research surveyed 300 U.S. digital marketers to ask how digital is being used to acquire customers.