The answer may surprise you.
First impressions count: We talk a lot about your website being a reflection of the firm, and it is so true. It’s vital to position yourself online with a strong, professional website that gives clients, prospects and referral sources the impression you mean business, and instills the motivation to want to engage more with your business.
No Website: Well, no impression. You either don’t exist, or your firm is a vampire (get it, the reflection theory…) People are left to their own sources to determine the viability of your business.
Old, tired website based on outdated technology: This scenario provides a variety of guttural responses: 1) You don’t care, 2) you are winding down the firm, or 3) “Wow, I heard great things about them, but not my idea of a forward-thinking law firm I want to represent my interests.”
No such thing as window shopping anymore: We now live in a world where people Google everything before they buy. They visit online review sites like YELP, before they buy. Some stats say that consumers will place more “stock” in web reviews of a business, than others direct discussion of their experience.
Potential clients will pass judgement and make decisions about your firm before you ever have an opportunity to “sell” your capability. Referrals are likely to dismiss you entirely, as your website doesn’t reflect the kind of experience they are looking for.
Is your website costing your firm business? By now, it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.
This said, if you have a bad website, it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.
A bad website is far worse than no website – but let’s be clear… both are bad for business.
With routine visits to Bing, Google, Yelp and other online sites, potential customers are constantly seeking where they plan to make their next purchases.
Make sure your business is well represented on these sites by first and foremost, having a website, but by also being represented among each of the online search engines, and other online directories (Martindale, FindLaw, AVVO, etc.)
Beyond having your URL address available, you need to ensure the visitor experience from a phone, or other mobile device works well.
Also, be sure your street address, phone number and email is easily visible and “click-able.”
Social media is all the rage and links can’t hurt, but only include these if you are actually “active” on social media.
Let us help you fix this problem, quickly and affordably.
Email us today to set up a no-cost evaluation of what it will take from both a cost and time investment perspective.
We guarantee it will cost less than you think and your personal time investment will be minimal.
We look forward to hearing from you.