The selections below include both original and curated content supporting why it is so critical for Professional Services Firms to effectively execute a digital marketing strategy.

Attorney Micro-Sites: Fad or New Standard?

I was “thumbing through” a variety of legal prognosticators forecasts/views preparing to do a hatchet job on their lack of vision, when an article from early 2011 caught my eye.

The website vendor made some grandiose blah, blah, blah… statements about where the industry will be going and how a firm’s website will be critical in supporting the new business development paradigm, replacing face-to-face business development.

From our perspective, swinging and missing on almost all points, with one very important exception…

Attorney Microsites… They got that one right!

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It’s time to think about the Holiday Season

Seems a little crazy doesn’t it… Well if you are not thinking about it, you probably you should be!

Generalizing here, but so many times we have the greatest of intentions to for doing something special, but unfortunately, the exigencies of the day get in the way, time slips by and you are left running around at the last-minute settling for something that could have been done at a much higher-level of quality had the project been given proper focus and attention.

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Rush to Judgement

Visitors and Prospects will make a snap decision about your firm in the first 20 seconds. Think about that! Scary, huh!

Think about your own reactions when visiting other websites. Now, go to your website and answer the survey questions below:

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Buck The Trends

There are several trends we are seeing as firms are updating their websites to new designs and technology. With the digital revolution in full swing, designs built around mobile access and mobile resolution are very important. For firms whose clients are individuals rather than businesses, it is critical.

However, yes here comes the big but! Your business is a law firm, not selling widgets on a shopping site.

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The first thing noticed…

Referred by someone trusted, the professional candidate boasted a great resume, lots of experience, but the first thing noticed was the well-worn facade. Despite the great resume and hard fought experience, this professional is passed over…

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Outsourcing Marketing Tasks Series: Opportunity and Cost of Doing Nothing

Whether you are a senior attorney or law firm administrator, there are opportunity costs every time you take on a tactical task, rather than investing your time in strategic work.

We work with clients all the time where senior people become the bottleneck for getting projects completed, or just getting core tasks finished. Let’s face it, you have more important tasks to do than format a newsletter, update contacts, review status of projects, etc.

And there is a real cost… not just opportunity.

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Outsourcing Marketing Tasks Series: Why, What, & When!

In a prior post, we discussed the types of tasks prime for being outsourced to save time, money and in many cases, enhance the quality of the output. This series will dig a bit deeper and provide some real-life scenarios that should strike a chord for many of you taking the time to read this.

WHY SHOULD I OUTSOURCE? Let’s first agree on 3 undeniable truths:

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