The selections below include both original and curated content supporting why it is so critical for Professional Services Firms to effectively execute a digital marketing strategy.

Effective Marketing Tactics on a Budget: Three Pillars of Success

Successful marketing tactics that do not require investing a significant amount of time or money… Heck yeah, I want some of that!

Read the first of a four-part series on enhancing your marketing results without breaking the bank, and as important, without a massive investment of your billable resources time.

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Get the most from your Marketing efforts: Focus on tactics vs. strategy

Get tactical to ensure short and longer-term financial success and profitability

Many external marketing companies want you to invest in hours and hours and hours of time discussing branding strategies, brand development, customer experience scenario planning, or developing go-to-market plans for the incubation of obscure practice areas, blah, blah, blah!

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Burning Website Update Questions

Two key factors in every decision: 1) How much of my time will it eat up? and 2) What is a fair cost?

We have talked ad nauseam about the importance of having a website that is current, attractive and built on “Mobile Friendly” technology. It does not take a rocket scientist to either

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Active listening skills translate to success, until they don’t

One of our best attributes is being able to closely listen to our clients desires and translate them to results, but sometimes it just doesn’t work…

Word choice is incredibly important when discussing your wants and desires with vendors, or any one for that matter. Especially important though when working with vendors that bill by the hour.

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Are you behind in your non-client related to-do list?

Notice there is no mention of “Marketing Plan”, as evidently this is not a generally accepted concept for many attorneys/law firms. We are now 2 months into 2018 and most firms are behind in their plans to do things differently this year…

Why? Well, there are multiple reasons for this. Let’s break several of them down into the 2 groups we see all the time:

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Website Update Discussions: Top 5 Reasons Firms Delay Their Decision

Addressing the main reasons most firms delay the decision to update their marketing centerpiece. Read on as we bust each of the top 5 myths!
We talk to firms every day that have a serious need to update their website, but don’t pull the trigger on making a decision. Why? Here are the Top 5 reasons we come across!

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